Discover key insights on African markets. Theses studies are published as part of our ambition to make market research available to all
Users want a seamless onboarding, while feeling safe from fraud. We interviewed 304 users in Ghana and worked with YUX and Appruve for tips on improving user experience when signing up on mobile applications.
Favorite games, devices used, African characters, money and time spent… With the adoption of smartphones by the youth, is the next digital upsurge in the gaming sector? It is already underway.
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